Growing up on 4th and McBride wasn't easy, but these four friends always knew they'd come together as brothers, building something lasting for themselves and their families. With a deep affinity for culture, including music, sports, art, fashion, and cuisine, the brothers launched 4th and McBride, an investment platform focused on opportunities in the art and entertainment sectors.

Over time, the family reached a point where each brother held a significant piece of culture in his care individually. As the portfolio grew, however, their management framework and brand identity had not kept pace with their growth, and unifying their individual investments required a more deliberate structure.

4th and McBride came to us with significant cultural assets but a fragmented management framework and no unified brand identity. We developed their corporate communications program, brand system, and executive management structure, resulting in Phase 1 implementation across a 10+ company platform with over 400 employees.

Together, we built a brand identity and management system that truly reflected their essence. The four brothers adopted a signature logo inspired by the culture they grew up in, specifically Mitchell & Ness snapbacks and Rocawear chains. Clean. Iconic. Theirs, The 4th and McBride signature was selected as the group's main logotype and sole logo for its elegance and corporate appeal, a mark well-suited to any room.

Phase 1 brought increased clarity and a renewed focus on the group's most significant opportunities. Each founding brother now leads one of the group's four core business lines as a hands-on owner-operator.

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4Mcb Holdings | Executive Management

Jamal Bennett, Senior Managing Director and Head of Long-Term Acquisitions
Direct Report: Managing Directors and the Director of The McBride Collection

Darius Caldwell, Managing Director and Global Head of Entertainment & Hospitality
Direct Report: The Director of 4Mcb Entertainment Holdings, LLC

Troy Ellison, Managing Director and Head of Global Logistics & Security
Direct Report: The Director of 4Mcb Logistics

Malcolm Hayes, Managing Director and Head of Gallery Operations & Real Estate
Direct Report: The Directors of 4Mcb Collective

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Business Lines

• Art Long-Term Collecting — The McBride Collection

• Art Transportation, Security & Storage — 4Mcb Logistics

• Art Galleries & Spaces — 4Mcb Collective

• Entertainment & Cuisine — 4Mcb Entertainment Holdings, LLC

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